Quotes

Quote 201 of 521

But the most important reason why Fox clings to its façade is the
nature of its audience. Fox's viewers want a conservative news network
but don't want to admit it. The Fox veneer allows them to reassure
themselves that they are watching truth, not spin. If Fox suddenly
abandoned the "fair and balanced" slogan for overt partisanship, they
would feel betrayed. A similar phenomenon exists on the left. National
Public Radio's claim of objectivity allows listeners to pretend it
does not have a liberal slant.

David Plotz
		   http://slate.msn.com/Assessment/00-11-22/Assessment.asp

Tags: conservativenewsnetwork liberalslant nationalpublicradio partisanship veneer objectivity ade slogan listeners phenomenon fox audience truth