Content tagged marketing
Blog Entries
Search terms are replacing URLs as the suggested way to find out more about a product in Japanese advertising. (Requires that the site get indexed before … gulfstream/2418
Marketing, branding, and memory, told around a company called River West that acquires the intellectual property around “dead” brands: “In most cases … gulfstream/2438
Some proper Aussies in this (fake?) market research video for Drambuie Australia. gulfstream/2361
Good, uh, “appreciation” of Facebook from Ben Brown: “Facebook’s crack engineering staff will continually release new applications and features … gulfstream/2372
The iPod, with packaging designed by Microsoft. gulfstream/1999
Pleased to meet you, with meat to please you: officially licensed NASCAR® meats! gulfstream/2041
On Muzak, the company who make mix tapes for retailers. Former Muzak executive Alvin Collis: “I walked into a store and understood: this is just like … gulfstream/2052
Don’t be mean, Apple! Also, the iLife ad is a bit unfair in that Microsoft wouldn’t be allowed to bundle anything vaguely similar with Windows. (It … gulfstream/2075
The perils of introducing too many snack variants: in the last two years, after Nestle introduced Kit-Kats in flavours like lime crush, blood orange, red … gulfstream/2106
Disappointing new Sony Bravia ad: a lot of it looks computer generated (though I don’t think it is) the paint explosions aren’t fun (and the clown … gulfstream/2178
James Surowiecki: Nintendo is #3 in the console game, but is making solid profits. Do you need to aspire to be #1? gulfstream/2195
The unfortunately named “(RED)” campaign for the Global Fund has raised just $18 million; up to $100 million is estimated to have been spent advertising … gulfstream/2253
Glowing account of Apple’s retail stores. “The interiors, too, have been distilled to a minimum of elements. ‘We’ve gotten it down so there’s … gulfstream/2256
Apple’s ads—and the artists and commercials they ripped off to get them. gulfstream/2301
Chinese sportswear companies without distributors in the US are, among other unexpected marketing moves, sponsoring US athletes (and North Korea). gulfstream/2311
del.icio.us
Marketers tap chatty young teens, and hit a hot button | csmonitor.com
The Observer | UK News | Tobacco firms' subtle tactics lure smokers to their brand
Foreign Policy: The Center of the World
Adidas versus Puma: Origins of a rivalry between brothers - Business - International Herald Tribune
Forbes.com: The Soda With Buzz
The Rake: Over The Coals : The 600 Million Dollar Man
calendarlive.com: When the plot pushes product
La Culture des Idées: Book Cover Design and the Spirit of Magritte - Boston College
It's the Biggest Cover-Up of the Games - Los Angeles Times
Is Whole Foods Wholesome? - The dark secrets of the organic-food movement. By Field Maloney
Dark Reading - Desktop Security - Seven Ways to Be Mistaken for a Spammer - Security News Analysis
Google Reader - Common Questions
Sensory branding | Sound effects | Economist.com
The Six Apart Guide to Business Blogging | Movable Type Docs
