# Marc Jacobs versus Kidult

Perhaps this is 80% scripted, but it sure is amusing.

Step \#1:

A graffiti artist called [Kidult](http://kidultone.com/) tags the Marc
Jacobs store in Mercer Street, New York and [shows the results on
Twitter](https://twitter.com/#!/therealkidult/status/199904347675561987/photo/1):

<img alt="Kidult’s Tag" src="images/marc-jacobs-versus-kidult-1.jpg" width="600" height="516">

Step \#2:

Marc Jacobs releases a t-shirt featuring a picture of the tag, priced at
\$689 unsigned, and \$680 “signed” by Kidult, again [announced on
Twitter](https://twitter.com/#!/MarcJacobsIntl/status/199988498638446593/photo/1).

<img alt="Marc Jacob’s T-Shirt" src="images/marc-jacobs-versus-kidult-2.jpg" width="600" height="447">

Step \#3:

Kidult [releases his own t-shirt](http://kidultone.com/?p=1763), priced
at 6,89€.

<img alt="Kidult’s T-Shirt" src="images/marc-jacobs-versus-kidult-3.jpg" width="518" height="518">

(Via [Highsnobiety](http://www.highsnobiety.com/news/tag/kidult/).)