http://www.collisiondetection.net/mt/archives/2010/01/from_
the_study.php Two years ago, New York City passed a labelling law requiring all fast-food chains to display the calorie count of their foods alongside the price, in the hope that this would lead to consumers reducing their calorie intake. A study performed on Starbucks data revealed that the law did lead to customer consuming 14% less calories in Starbucks food (either by ordering lower-calorie foods, or less food), but for some reason the amount of calories consumed via drinks remained about the same. (A New York Times piece about the same story shows that during the holidays, calorie consumption reverts to pre-labelling levels!) 10:33

