What Fashion Is

8 May 2003

“It was so hot in the club that it was dif­fi­cult to breathe, but Puffy was still wearing his suit, and not one button was undone. His tie was so tightly knotted it seemed to put a strain on his Adam’s apple. A diamond stud was planted in each earlobe. A thick rope of a diamond bracelet-from Jacob, the New York jew­eller to the hip-hop elite-adorned his wrist. He said, “From my man­i­cure to my pedicure, from my head to my toe, it’s the swagger that I show the world, it’s my face, baby. It’s my walk, my attitude.” He rubbed the wisps of hair on his chin. “Fashion is about leaving on your jacket and tie when other people are too hot to bother.

— Puff Daddy (“I Am Fashion” by Michael Specter in The New Yorker, 9 Sep­tem­ber 2002)