http://www.fireland.com/box/000642.html
Notes on personal websites: “A very consistent voice cropped up among the new writers: casual, chatty, inoffensive, usually a dash of false self-deprecation, and a kind of subtle condescension—the sound of someone who has been chosen to pass along valuable information to others. This tone of I am interesting, right? was underscored by the guestbooks and comments and karma points and permalinks and trackbacks and referer logs.”