http://www.thebodyshop.com.au/ourValues.cfm?valueID=4 “Activate” self-esteem? Is The Body Shop distinguishing between self-esteem (“favourable appreciation or opinion of oneself”) and self-respect (“a proper respect for oneself as a human being” / “regard for one’s own standing or position”) here? Self-esteem, as described on this page, ends up sounding a lot like a sort of unyielding self-satisfaction: the state of feeling good about yourself whatever the situation is you find yourself in.
Theodore Dalrymple does distinguish between the two, to some effect: “self-esteem (which is very different from self-respect) is almost always an unattractive quality, whatever a person’s other merits, in so far as it implies self-regard and even self-obsession.” 00:05
