http://www.city-journal.org/html/14_3_urbanities-czarinas.html
Profile of Estee Lauder, Helena Rubinstein, and Elizabeth Arden; each was “a short, hyper-ambitious, social-climbing saleswoman who loved wealth, invented her past, dumped her husband when he seemed a drag on her career, peddled emollients and powders that promised eternal youth, and dined out on her aphorisms.”