Gulfstream

Entry Posted August 13, 2004

http://www.nature.com/news/2004/040809/full/040809-4.html How attractive you’re considered to be depends on your name … maybe. (More information from the researcher. Seems like a useful followup study would be to compare “Tim” and “Tom.”) A few years ago a psychiatrist discovered that his fellow psychiatrists were more likely to diagnose a “Matthew” as having schizophrenia than a “Wayne.” (Waynes were more likely to have a personality of substance disorder.) 06:11

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Catch This (www.catchwordbranding.com):
… surprise to those of us who specialize in strategic naming. So while the Teds and Tinas of the world can relax, maybe the Bobs and Beths should consider a little name makeover? For more details, see this summary in New Scientist. And the full story ishere, but you’ll have to subscribe to Premium plus to get it. …

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