http://www.wired.com/wired/archive/12.10/tail_pr.html The Long Tail: in an Internet economy, you can make
money by selling stuff most people don’t want (e.g.
Bollywood films)—because you can find them, or they can find you.
True, but is it really the case that “more than half of
Amazon’s book sales come
from outside its top 130,000 titles”? This
didn’t sound right; I emailed the author who referred me to
a
paper which estimates that “47.9% of Amazon’s unit
sales fall in titles with ranks above 40,000.” (Seems much more likely; am
investigating further.)
(Whilst Amazon may have approximately 5% of
total book sales, it almost certainly has a much greater percentage of
rare book sales; the tail is likely to be “artificially”
lengthened because consumers can’t (easily) buy rare books from
physical shops.)
Update: Chris Anderson, the author, says that
the Long Tail uses the same technique as the paper linked above, but
with 2004 data. He’s also suspicious of the figure, though,
and suspects that the actual 50% point falls lower in the
rankings. If only Amazon would say! 10:08
DONDEQUIERA (blog.dondees.com):
… Another interesting moment was when Luna asked the crowd how many people in the audience had read the "The Long Tail" by Chris Anderson. Only one person raised their hand. Chilling... While I haven't finished the book, I did read theoriginal Wired article. By the way, Luna also mentioned "The Wisdom of Crowds" by James Surowiecki and "Wikinomics: How Mass Collaboration Changes Everything" by Don Tapscott and Anthony D. Williams as the books to read this year. …
BeThink "We know what we are, but know not what we may be." ~ Shakespeare: Hamlet, IV, c. 1601 (www.bethink.org):
… distanced himself from consideration early in March, was granted eleven [11%] of the Republican tally. In Mississippi, the Governor from Arkansas saw that thirteen percent preferred his candidacy. TheLong Tailphilosophy tells us if a candidate or a commodity is made available to the public, the population will buy the person or a piece of equipment. An item will sell if people have access to it. The more attention given to "goods," even those of …
revolutionarythinking (revolutionarythinking.wordpress.com):
… http://www.wired.com/wired/archive/12.10/tail_pr.html …
It is Time to Tweak eLearning (tweaklearning.wordpress.com):
… This article …
Russellmann’s Weblog (russellmann.wordpress.com):
… are of much greater volume than those described as ‘hits’ and are therefore far more likely to outsell the ‘hits’ and websites scuh as Amazon will make more money through selling ‘misses’. http://www.wired.com/wired/archive/12.10/tail_pr.htmlThis theory though appears to have some gaping holes in it and does not take into account the financial figures. …
Steve Hargadon (stevehargadon.blogspot.com):
… Trend #9: The Long Tail. When Amazon.com sells more items that aren't carried in retail stores than are, it's pretty apparent that an era of specialized production is made possible by the Internet.Chris Anderson's Wired Magazine article, and then his book, should capture the attention of the educational world as the technologies of the Web make "differentiated instruction" a reality that both parents and students will demand. I can go online and watch heart-surgery take place live. I …
Steve Hargadon (www.stevehargadon.com):
… Trend #9: The Long Tail. When Amazon.com sells more items that aren't carried in retail stores than are, it's pretty apparent that an era of specialized production is made possible by the Internet.Chris Anderson's Wired Magazine article, and then his book, should capture the attention of the educational world as the technologies of the Web make "differentiated instruction" a reality that both parents and students will demand. I can go online and watch heart-surgery take place live. I …
my two cents (giovannibattini.blogspot.com):
… So I decided to Google it, and a new world was revealed to my eyes! I happened to learn some interesting concepts, that here I’d like to share with you. The “long tail” was used for the first time by Chris Anderson in aneditorialthat appeared on the Wired magazine on October 2004; it was about the transformations that Internet and the digital technologies are producing to the entertainment market. The success of this article induced the author to publish a book on this topic …
my two cents (giovannibattini.blogspot.com):
… So I decided to Google it, and a new world was revealed to my eyes! I happened to learn some interesting concepts, that here I’d like to share with you. The “long tail” was used for the first time by Chris Anderson in aneditorial …
my two cents (giovannibattini.blogspot.com):
… due parole e… BAM!, mi si apre un mondo! Sono arrivato ad apprendere alcuni interessanti concetti, che mi fa piacere condividere qui con voi.L’espressione “long tail” (o “coda lunga” in italiano) è stata coniata da Chris Anderson in unarticolo …
Canadian Tourism (canadiantourism.blogspot.com):
… The term Long Tail appears to have been coined by Chris Anderson, editor in chief of Wired Magazine, in his essay calledThe Long Tail(now a book: The Long Tail: How Endless Choice is Creating Unlimited Demand). Mr. Anderson focused his article on the world of entertainment and its products, be it DVD's, CD's, films or TV programs. …
BATblog (thebrandactionteam.blogspot.com):
… ecommerce sites that have already solved the problem of selling/shipping in any given state; 2) Incorporate the concept of the “Long Tail” in your market planning (read the book by Chris Anderson of Wired, or read the Cliff’s notes here (http://www.wired.com/wired/archive/12.10/tail_pr.html); and 3) well...that’s the BATsecret. We’re on our way with All About Greek Wines to flesh out the strategy (including the BATsecret) which we’ll also make available to our other clients. …more to come. …
DIY Promo for Broke Rappers, DJ's and Musicians // Audible Hype (www.audiblehype.com):
… Business Models Orchard Music. Leveraging an economy of scale: Orchard buys up huge back catalogs of international and obscure music, hoping to cash in off“Long Tail”profits by owning a huge swath of the online music buffet. Musictoday. This is the “record label” of the future. A very important (and well-written) article from Fast Company. The Temptation of Superfly. …
Even More Capria.TV (www.capria.tv):
… re not a big studio Apple’s not interested in selling your content, and nobody is using Unbox or anything like it. That’s why we need open IPTV to succeed. We all know the Long Tail story by now. And here’s thecondensed version. IPTV is the most efficient way for content producers to serve niche markets effectively. Until it becomes a widespread reality, services like CustomFlix represent our most effective approach to living off the long tail. …
SOA Infrastructure Blog (blogs.progress.com):
… Let me clarify. I don't expect the CEO of Continental to call me and ask how my mom is doing (she's fine by the way), but I need more than a form letter apologizing for the delay. Chris Anderson, the editor at Wired.com and author of the book,The Long Tail, has an interesting take: He'll talk to any PR person that takes the time to write him a personal message based upon his interests. Anyone sending him "generic" newsletters/SPAM gets banned on first email …
- MavinIT (www.mavinit.com):
… of the content retrieved by users. Even in the case where the retrieved content is not the most popular ones they might not suit the majority but definitely may be desired by some users. There is no garbage content, “the long tail” [Chris Anderson …
Air Force Pink at Online Air Force Pink Resource (www.theandroidth.com):
… The Long Tail …
TechGobbler.com - Music Blog (music.techgobbler.com):
… The Long TailWired - Unlike the CD, where each crap track costs perhaps one-twelfth of a $15 album price, online it just sits harmlessly on some server, ignored in a market that sells by the song and evaluates tracks on their own merit. What …
Reflections of a Literary Journey (reflectionsofaliteraryjourney.blogspot.com):
… longer than we realize; 2) it's now within reach economically; 3) all those niches, when aggregated, can make up a significant market - seemed indisputable, especially when backed up with heretofore unseen data." (check out the original article here:http://www.wired.com/wired/archive/12.10/tail_pr.html) my flags... pg 16 People are going deep into the catalog, down the long, long list of available titles, far past what's available at Blockbuster Video and Tower Records. And the more they find, the more they like. As they wander farther from the …
Just another WordPress weblog at limited time only theonlyediting (limited-time-only.theonlyediting.info):
… s . a wholesale or distribution facility which primarily sells products to retailers for resale. *The terms “wholesale price . 2) the merchandise immediately preceding the sale, on a regular basis, and for a reasonably substantial period of time. .The Long Tail. carry only content that can generate sufficient demand to earn its keep. But each can pull only from a limited local . Lagaan: Once Upon a Time in India. , opened on just two screens, and it was one of only a handful of Indian films to get . All it …
