http://www.macleans.ca/culture/media/article.jsp?content=20050221_100566_100566
On the trend towards more and more product placement in TV. “ That means we’d end up with two tiers of television—pay TV and free TV—with the free stuff functioning as a kind of Muzak, an inoffensive backdrop for commercial messages.” (This piece also claims that Seinfeld’s Pez, Snapple, Snickers and Junior Mints episodes weren’t the result of product placement deals.)