http://www.nytimes.com/2006/07/17/business/media/17adco.html Advertising on eggs: “The best thing about the egg concept was its intrusiveness. … As EggFusion sees it, consumers look at a single egg shells at least a few times: when they open a carton in the store to see if any eggs are cracked, if they transfer them from the carton to the refrigerator, and when they crack them open.” (CBS liked the concept so much they’ve paid for exclusive rights to the laser etching technology.) 12:06