Gulfstream

Entry Posted March 5, 2007

http://adage.com/article?article_id=115287 The unfortunately named “(RED)” campaign for the Global Fund has raised just $18 million; up to $100 million is estimated to have been spent advertising it. 20:11

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Direto do Forno (www.diretodoforno.com.br):
… ver) You Are My Face | Wilco - Volkswagem (ver) Artigos mais lidos no AdAge.com (ver +) Filme ‘Sicko’, de Michael Moore, vaza na web (ver) A cara campanha (RED) arrecada apenas US$18 milh??es (ver) Campanha da Toto Washlet mostra bumbuns na Times Square (ver) Bob Garfield vs. Bill Gates (ver) 289 empregos eliminados na Times Inc. (ver) CNN: canal diferente do website (ver) Review do Super Bowl por Bob Garfield ( …

blog! (shooteverythingistaken.blogspot.com):
… http://www.gapinc.com/red/ www.avert.org/global-fund.htm www.alertnet.org/db/blogs/1265/2007/02/9-194956-1.htm http://www.pressureworks.org.uk/frontline/features/181006_red2.htmlhttp://adage.com/article?article_id=115287http://www.wheremostneeded.org/2007/03/where_bono_blun.html Summary of the alertnet article "Bono rebrands 'sexy' Africa" Even in his effort to "save Africa", Bono faces naysayers. According to Bono himself, 5,000 Africans are dying every day of …

Anthem Marketing Corp. - Customer Intelligence for the Real World. (www.anthemcorp.com):
… Continuing our discussion of borrowed equity, AdAge, among others, not too long ago commented in anarticleabout the Red campaign, which apparently is a colossal failure as far as fundraising goes. They estimate the total media outlay at more than $100MM, and the total raised at a mere $18MM. This raises a number of issues about the campaign and the way it …

a luta continua (www.reportersabroad.org):
… Product:(RED) actually goes to its intended recipient, the Global Fund? The answer is that it's extremely hard to tell, according to the Christian Science Monitor. This story is in part a response tothis piece in AdAgelast week that claimed the program had produced $18 million, but at a marketing cost of $100 million. CSM debunks the $100 million number but can't offer its own. The left pounced quickly, but this is $18 million (or $25 million, according to CSM) that …

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