http://news.bbc.co.uk/2/hi/technology/6485483.stm
Launching the PS3 in Europe and Australia: “In Sydney Sony and retailer Myer staged a [midnight] launch event at which customers were also outnumbered by the media. Danny Zarka, the first Australian PS3 owner, was at the front of the queue despite only turning up after 9pm.” Uh-oh!