Gulfstream

Entry Posted March 25, 2008

http://www.cabel.name/2008/03/japan-urls-are-totally-out.html Search terms are replacing URLs as the suggested way to find out more about a product in Japanese advertising. (Requires that the site get indexed before the campaign, and somewhat susceptible to hijacking?) 17:58

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What others say about this link

Decode-blog (decodeblog.blogspot.com):
… Japanissa mainostajat eivät enää laita näkyviin nettisivunsa URLia vaan "mainostavat" niitä hakutermejä, joilla firman löytää.Täälläkeskustellaan siitä, kuinka muutenkin ihmiset ovat siirtyneet käyttämään selaimen hakuboksia sen sijaan, että kirjoittaisivat URLin itse osoitepalkkiin. Ja teenpä sitä kyllä usein itsekin, tosin yleensä kirjoitan jonkun sanan (esim. "gmail") …

YugaTech: Personal Blog Portal of Abe Olandres (www.yugatech.com):
… Instead of printing the URL to the YouTube video or a long permalink to my blog, they just noted “Search [Yugatech Macbook]“. I think it’s easier that way. Even ads in Japan aregoing the search box way. The video has just over 2,500 views. Wait! There’s more!: Don’t have Paypal yet? What are you waiting for? Sign up now! …

YugaTech - Philippines, Technology News and Reviews (www.yugatech.com):
… Instead of printing the URL to the YouTube video or a long permalink to my blog, they just noted “Search [Yugatech Macbook]“. I think it’s easier that way. Even ads in Japan aregoing the search box way. The video has just over 2,500 views. Wait! There’s more!: Don’t have Paypal yet? What are you waiting for? Sign up now! …

Insanely Lucid (smacdown.wordpress.com):
… During one of the many times the search pissed me off and I was on the verge of giving up, I stumbed uponthisblog post.  The author was in Japan and noticed that ad billboards were no longer advertising a company’s domain name, but rather suggesting keywords that can be plugged into google to find the company …

Digitalbox : Blog About Web Design, Web Hosting & Domain Names (www.digitalbox.gr):
… Γιατί το jQuery είναι κάτι παραπάνω από εντυπωσιακά εφφέ. Is It Fair To Criticize Bad Design? Επειδή και εμένα μου την σπάει ο Jacob Nielsen …Japan: URL’s Are Totally OutNo more printed URL’s. Από την Ιαπωνία μια διαφορετική διαφημιστική προσέγγιση. Bury that lede - What Windows Designers don’t know about UI όταν κατέχεις το UI τότε εύκολα …

Untitled (koseki.tumblr.com):
… …

CodingFresh Blog (blog.codingfresh.com):
… you know how lucky I felt to find the domain CodingFresh.com?! It took me weeks to find this domain and once I had I rushed to purchase it. I don’t think I’ve ever typed card details in so fast in my entire life. In Japan it seems they’ve takenanother routetowards locating websites. They use Search Engines! Within minutes of riding on the first trains in Japan, I notice a significant change in advertising, from train to television. The trend? No more printed URL …

Damage Blog - Tecnologia, Musica, Internet, Programacion, Tips & Tricks, y mas temas de interes general. (www.azain.com):
… En Japón, ya no se lleva dar tarjetas o hacer publicidad incorporando la dirección de la world wide web tradicional con el nombre y el punto com. Lo último, segun cuenta Enrique Dans, es incluirpalabras para introduciren los buscadores y que llevan directamente a la página deseada… o los códigos QR, unos gráficos que pueden leer los teléfonos móviles y que conecta automaticamente a la web en cuestión. Algo asi como un código de barras, pero de última …

simOn tm (simontm.wordpress.com):
… Parece que los japs, se cansaron de tipear las urls para publicidad en la web, algo que a mi me cansa, me embola, me da bronca (?). No entiendo la gente que usa las urils de hecho. En Japón,las URLs de sitios para publicidad ya no se usan más. Se usan cajas de búsqueda con searchs recomendados. Interesante, yo cada vez uso menos la url. gracias a el baile moderno …

viralmythen » science is a river (blog.metaroll.de):
… ber ihre Internetadresse definierten und die .com- oder .de-Endung in ihren Markennamen integrierten. Ein prominentes Beispiel dafür ist Amazon.com (”Amazondotcom”). Cabel Maxfield Sasser hat auf seiner Japanreise erste Anzeichen dafürgefunden, dass sich dieses Phänomen wieder auf dem Abschwung befindet. Die URLs werden in der Werbesprache allmählich durch etwas neues ersetzt: Plakat- oder TV-Werbung, auf der ein Suchmaschinenfeld abgebildet ist, in dem der Name des Unternehmens steht. Das …

1000heads - 1 blog (www.brandvocal.com):
… terms sound like an easy answer, but the possibilities offered pave the way for the future of advertising to put even greater importance on SEO and which search terms current visitors are already using to visit your site. For more on the this head tohere… …

EasyTecno (www.easytecno.com):
… La tendencia actual erradica completamente las URLs impresas, sustituyéndolas por cuadros de búsqueda con palabras clave. Algo que tiene sentido cuando: Los buenos nombres de dominio están ya registrados; …

makememinimal (www.makememinimal.com):
… La tendencia actual erradica completamente las URLs impresas, sustituyéndolas por cuadros de búsqueda con palabras clave. Algo que tiene sentido cuando: Los buenos nombres de dominio están ya registrados; …

Usable Help (www.g2meyer.com):
… Posted: Friday, April 18, 2008 link to this item, respond to this item Keyword access to websites Cabel Sasser writes, inJapan: URL's Are Totally Out, about his observations that search terms are beginning to replace URLs in advertising. That is, instead of an ad including a website address such as "www.usablehelp.com" it shows a text input field containing "Usable Help" and a Search button. …

spa blog (spartists.blogs.com):
… I guess people are starting to get back into the swing of seniors. So anyway, here is a link to another blog about an advertising trend in Japan. It seems that they are not specifically printing the URL link, but a search box with key words in it.Here's the link... …

All This ChittahChattah » Blog (www.portigal.com):
… Monday March 31st 2008, 10:18 am by Steve Portigal InJapan: URL’s Are Totally Outwe see an emerging form of advertising a web presence in Japan: showing a search bar rather than the actual URL. I looked through my recent photos and pulled some examples that show this, but also several examples that use the more traditional (if that …

Albert Garcia Pujadas 3.0 (qtorb.blogspot.com):
… Me llega vía Alberto Gallego (mi programador de cabecera) que lo ha leído en Barrapunto, y cito literalmente: Luistxo yCabel Sasserapuntan que en la publicidad impresa de Japón ya no se ponen URLs de las páginas de la empresa sino códigos QR o palabras clave por las que un buscador (Yahoo normalmente) te lleva a las páginas de la empresa. Sus lectores especulan si eso será …

simOn tm (simontm.wordpress.com):
… Parece que los japs, se cansaron de tipear las urls para publicidad en la web, algo que a mi me cansa, me embola, me da bronca (?). No entiendo la gente que usa las urils de hecho. En Japón,las URLs de sitios para publicidad ya no se usan más …

A Modern Fable :: Adam J. McIntyre discusses user experience, web development, web design, CSS, HTML, and JavaScript (blog.amodernfable.com):
… cabel.name: Japan: URL’s Are Totally Out …

Scacco al web (scaccoalweb.vnunet.it):
… in tutto il mondo tanto da ipotizzare una nuova sorta di metalinguaggio basato su query piuttosto che su indirizzi Web. Ovvio che il posizionamento sui motori di ricerca per le query da comunicare diventa indispensabile mentre cominciano a girareipotesi di trasformazione dell'interfaccia dei browserche potrebbero mettere maggiormente in evidenza la possibilità di effettuare query sui motori di ricerca e contemporaneamente collocare in secondo piano il modulo per scrivere gli indirizzi Web. Inserito il 10 di aprile 2008 …

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