Gulfstream

BCM: Two Cents - What’s happening in the world of advertising, media, technology and so much more (blogs.bcm.com.au):
… also in the process of reviving long-dormant brands with wide familiarity in the USA, like Nuprin, Underalls and the coffee brand Brim (which retains 90% aided brand recall despite being off the shelves since 1995). In a recent article in theNew York Times, River West explained how they are taking brands that are memorable, that “evoke a past that never was – that was morally superior or simpler, an era of better craftsmanship”. But in doing so, they’re also attempting to attract younger …

murketing (murketing.com):
… AdFreak, citing BoingBoing, muses briefly on false memories and branding. One of the cited studies came up briefly inthis article(of mine) about brand revival and memory, and in somewhat more detail in the third chapter — if I’m remembering right — of Buying In. ShareThis …

Hermenautic Circle blog (hermenaut.org):
… AdFreak, citing BoingBoing, muses briefly on false memories and branding. One of the cited studies came up briefly inthis article(of mine) about brand revival and memory, and in somewhat more detail in the third chapter — if I’m remembering right — of Buying In. ShareThis …

Malcolm Groves - Subtracting From The Sum Of Human Knowledge (www.malcolmgroves.com):
… Interesting articlehereabout reviving old brands, the disconnect between reality and what people remember as reality, and the opportunity that exists in redefining the entire product under a revived brand. Most of the examples they give are on products where the reasons for …

Curiously Persistent (curiouslypersistent.wordpress.com):
… Posted by Simon on August 11, 2008 Yes, still tardy Blog-related linksRejuvenating dead brands(NY Times) -  I found the bit about repeated fake-ad exposure leading to higher false-memory rates fascinating yet unsurprising (from a research perspective) Excellent analysis on the faults with Microsoft’s Vista campaign (Wilshipley) - …

Curiously Persistent (curiouslypersistent.wordpress.com):
… Rejuvenating dead brands …

alex bitterman design.intelligence (alexbitterman.wordpress.com):
… one certainty of branding is simply that all brands eventually die — that doesn’t mean that they all go away the instant they die, many in fact are reincarnated (Salon Selectives) or resuscitated (Dove) or put on life support (Ovaltine). (My buddy Rob Walker recently wrote a stellar piece that appeared in the New York Times about old brands that have come back from the dead, click here to read it.) Some do, fortunately or unfortunately, die (Pan Am). Retail brands are a slightly different breed. Typically retail “brands” are really just rehashed or extended corporate identities, which really aren’t brands… but for the …

Design Blog: trackchanges | CONTINUUM (www.trackchanges.net):
… recent piece …

Promotional Products & Marketing Blog: Everybody Loves Free Stuff (blog.epromos.com):
… Fill it to the Rim with Brim...Again! TheNew York Timesrecently showcased the company River West Brands, who buy dead brands and bring them back to life. Typically, by the time River West acquires a brand, the only thing left is the intellectual property - and the public's recognition of the brand - but …

The Cranky Professor (www.crankyprofessor.com):
… Fill it to the rim . . . with caffeinated Brim? Here is a great article in the New York Times aboutbranding, reviving dead brands (think Volkswagen Beetle), and consumer memory. Here they're talking about Brim Coffee: This brings us to Earle’s ideas about the potential upside of faulty consumer memory. Maybe, for instance, you’re among those who remember Brim. But do you also remember that it was a decaf-only brand? …

Bringing A Dead Brand Back To Life | The Agitator (www.theagitator.net):
… Bringing A Dead Brand Back To Life May 22, 2008 I’ll say it flat out … this, from the New York Times magazine, is one of themost fascinating marketing articlesI’ve ever read. It’s about a company that buys "dead" brands … the intellectual property left from products no longer made, like Brim coffee, SalonSelectives shampoos, Nuprin, and Underalls … …

LIKELIHOOD OF CONFUSION® (likelihoodofconfusion.com):
… Know what’s going on — the latest developments in trademark and domain name jurisprudence. Right here at Eric Goldman’s place! I was particularly intrigued by this: *NYT: Can a Dead Brand Live Again?This article discusses the development of a secondary market for well-recognized but defunct brands. Says the market maker: “We’re taking consumers’ memories and starting entire businesses.” …

Technology & Marketing Law Blog by Eric Goldman (blog.ericgoldman.org):
… to opine on the legitimacy of keyword advertising. * Verisign has obtained a patent for its defunct SiteFinder tool. Domain name wildcarding was taking place for years before VeriSign tried it, so I wonder about the prior art to this patent. *NYT: Can a Dead Brand Live Again?This article discusses the development of a secondary market for well-recognized but defunct brands. Says the market maker: "We're taking consumers' memories and starting entire businesses." * Todd Davies, …

The Innovation Diaries (www.theinnovationdiaries.com):
… Psychologists say ‘Ebreaks’ are good for workers. “By factoring in ebreaks, bosses are fostering a more trusting working environment, boosting productivity, and ultimately increasing their profit.”New York Times on bringing brands back from the dead“A great deal of what happens in the consumer marketplace does not involve brands with zealous loyalists. What determines whether a brand lives or dies (or can even come back to life) is usually a quieter process that has more to do with mental …

Stephanie Fierman - Marketing Observations Grown Daily (www.stephaniefiermanmarketingdaily.com):
… sets have been tremendously popular. Even iTunes has already gotten in on the action that introduced Morgan Freeman and Rita Moreno (”Hey you guyyyys!”) to the elementary school set. Exactly what can bring a dead brand to life is the subject of anarticlein yesterday’s The New York Times Magazine. Familiarity, positive associations and loyalty that transcends a currently available physical product (or, in TEC’s case, a show) are certainly key measures. In a crowded marketplace, though, I would …

Neither Red nor Blue (jeffersonflanders.wordpress.com):
… s over-the-top cameo where he complains: “It’s a weapons company that doesn’t make weapons!” SPEAK, MEMORY? HOW PLASTIC ARE OUR MEMORIES? Rob Walker’s Sunday New York Times Magazine article “Can a Dead Brand Live Again?” has a fascinating take on the question of human memory. Walker reviewed research on consumer’s memories of brands from the past. The researchers found that subjects presented with a fake Disney World ad inviting them to “remember the characters …

Neither Red nor Blue (jeffersonflanders.wordpress.com):
… Cramer’s over-the-top cameo where he complains: “It’s a weapons company that doesn’t make weapons!” SPEAK, MEMORY? HOW PLASTIC ARE OUR MEMORIES? Rob Walker’s Sunday New York Times Magazine article “Can a Dead Brand Live Again?” has a fascinating take on the question of human memory. Walker reviewed research on consumer’s memories of brands from the past. The researchers found that subjects presented with a fake Disney World ad inviting them to “remember …

O'Berry ; Cavanaugh : Marketing Ingenuity from Bozeman, Montana (oberrycavanaugh.com):
… A New York Times magazine piece by Rob Walker …

Slayterbox1748 (blog.slayterbox1748.com):
… was bought out and is now coming back with the same name but under a different company. This re-branding could be a potential tool to make dollar bills by using old popular brands and trying to bring them back and make them popular again. Here’s thestory …

http://www.whisperbrand.com/blog (www.whisperbrand.com):
… if mind-numbing, obsession with brand attributes. From the Chicago Tribune - USA Change boosts P&G’s Febreze; nearing $1B sales milestone A brand needs to stand for something distinctive and authentic in the consumer’s mind.” From theNew York Times- USA Can a Dead Brand Live Again? What determines whether a brand lives or dies (or can even come back to life) is usually a quieter process that has more to do with mental shortcuts and assumptions and memories — and all the imperfections that …