http://www.slate.com/id/2192564/
How to win the New Yorker Cartoon Caption Contest: “Excepting first names, only nine proper nouns have ever appeared in a winning caption: Batmobile, Comanche, Roswell, Hell, Surrealism, Tylenol, Bud Light, Frankenstein, Kansas Board of Education” (As predicted, the winning caption pairs “an unreal image with a rather ordinary caption”.)