http://wwwdevel.fandm.edu/pressreleases/2002-03/206.html
The Franklin & Marshall collegiate-style clothing brand got started in 1999, when a small Italian clothing company decided that it would be a nice to sell clothes bearing the name and logo of Franklin & Marshall College. They never contacted the college, and never sought a licence, but when the college eventually found out about this (via puzzled graduates travelling in Europe), they decided the best thing to do was licence the name (more from Wikipedia).