http://www.newyorker.com/arts/critics/books/2011/03/28/110328crbo_books_gladwell?currentPage=all
Various nice parts to this Malcolm Gladwell review of a book contrasting Helena Rubinstein and Eugéne Schueller (founder of L’Oréal)—their different styles of entrepreneurship, Schueller’s collaboration with the Nazis (for which Gladwell more or less gives him a pass), a comparison to Ingvar Kamprad, founder of Ikea.