http://online.wsj.com/article_email/0,,SB1028069195715597440,
00.html Sony Ericsson is pushing their new phone via
guerilla (or undercover) marketing, in which actors pose as
members of the public. A NY
Times article on the same topic quotes an official from the
FTC: “If testimonial is affiliated with you in some way,
you have to disclose that.” This sounds about right. Guerilla
marketing isn’t quite product
placement. 13:33