LATELY — 16 May 2012

Marc Jacobs versus Kidult

Perhaps this is 80% scripted, but it sure is amusing.

Step #1:

A graf­fiti artist called Kidult tags the Marc Jacobs store in Mercer Street, New York and shows the results on Twitter:

Kidult’s Tag
Kidult’s Tag

Step #2:

Marc Jacobs re­leases a t-shirt fea­tur­ing a picture of the tag, priced at $689 unsigned, and $680 “signed” by Kidult, again announced on Twitter.

Marc Jacob’s T-Shirt
Marc Jacob’s T-Shirt

Step #3:

Kidult releases his own t-shirt, priced at 6,89€.

Kidult’s T-Shirt
Kidult’s T-Shirt

(Via Highsnobiety.)