Gulfstream

http://www.belfasttelegraph.co.uk/features/article2249219.ece How ad agencies would market tap water. (Some silly ideas, but largely provocative.) I don’t think it’s inherently difficult to sell tap water—the reason it doesn’t happen is that there’s no incentive to do so because the only people who directly benefit are water companies, and their profits wouldn’t change even if people drank 10 times as much tap water as they do now. (Fruit and vegetables have a similar problem.) 20:52