http://www.braniffinternational.org/image/braniffhostessnew.htm
“A Braniff International hostess is a beautiful person. She is alive for her interest in people for themselves. She is a daughter to the middle aged; security to the confused; a friend to everyone who boards her plane; a heroine to little girls; a source of pride and joy to her parents.” (From Braniff International Airway’s Hostess recruitment brochure.)