Artificial sweetener

1 August 2004

Grr–I used to be able to avoid nasty artificially-sweetened drinks by avoid­ing any­thing with “diet” or “lite” on the container. But in the last few weeks I’ve been suck­ered into buying some Fanta variety powered by both sugar and ar­ti­fi­cial sweetener, and this af­ter­noon I mis­tak­enly bought some Marks and Spencer cordial sweet­ened the same way! Why are com­pa­nies doing this? Is it because ar­ti­fi­cial sweet­ener is cheaper? (Sometimes they’re ad­ver­tised as being “low in sugar”–there was an Apple-flavoured Fanta ad­ver­tised like this–but most of the time it’s not noted on the bottle.)